16 Stats That Prove the Importance of Local SEO

When you’re looking for a local business that’ll fix your favorite pair of shoes, sell you the book your friend recommended, or bake a spaceship-themed cake for your kid’s birthday -- how do you find it?

You pull up your favorite search engine for a little online research, of course.

Your customers are no different. When they’re looking for a product or service similar to what your local business sells, they’re going online to find it.

1. 46% of all Google searches are looking for local information. (Source: GoGulf)
2. 72% of consumers that did a local search visited a store within five miles. (Source: HubSpot Marketing Statistics)
3. 97% of people learn more about a local company online than anywhere else. (Source: SEO Tribunal)
4. 88% of searches  for local businesses on a mobile device either call or visit the business within 24 hours. (Source: Nectafy)
5. 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site. (Source:  HubSpot Marketing Statistics)
6. By 2021, mobile devices will influence more than $1.4 trillion in local sales. (Source: Forrester)
7. 18% of local smartphone searches led to a purchase within a day, whereas only 7% of non-local searches led to a sale. (Source: Think with Google)
8. 78% of location-based mobile searches result in an offline purchase. (Source: SEO Tribunal)
9. “Near me” or "close by" type searches grew by more than 900% over two years. (Source: Chat Meter)
10. 72% of computer or tablet users and 67% of smartphone users want ads that are customized to their city or zip code. (Source: Think with Google)
11. By using location-based coupons on mobile can lead to a 9916% increase in incremental mobile revenue. (Source: WordStream)
12. Local searches result in purchases 28% of the time. (Source: Joel House Search Media)
13. Search result information will send 70% of consumers to a physical store. (Source: Joel House Search Media)
14. 92% of searchers will pick businesses on the first page of local search results. (Source: SEO Expert)
15. Global retail ecommerce sales will reach $4.5 trillion by 2021. (Source: HubSpot Marketing Statistics)
16. 4 in 5 consumers use search engines to find local information. (Source: Think with Google)
    

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